Your product works.
Does it work for the people using it?
Good UX is research-driven, craft-led, and deeply human. I bring all three to every project, whether you're building from scratch, improving what you have, or trying to make sense of what AI generated for you.
"When I watch someone testing a design, I notice their pauses, their sighs of frustration, where they look before they click anything. I won't speak over you or down to you. I'll meet you exactly where you are, and get you where you want to go."
AI is a powerful tool. It still needs a designer.
It's easy enough to put a prompt into an AI chat, and get a really cool output. Start looking closer, and you might see things like a staircase leading nowhere, doors hung upside down or windows in the floor of that incredible looking house it drew up. The same thing can happen with design.
What looks great can quickly become a nightmare for users who find buttons leading nowhere, an information architecture that doesn't make sense, and an experience so frustrating they abandon their task and leave your website.
At the end of the day, we are still designing things for real humans to use. AI is a great tool, and can save a ton of time, effort and money. There is no substitute for human design, and I would love to step alongside you, there.
Full-service UX/UI, from research to handoff.
Understanding your users before designing for them. I surface the insights that change the direction of a product.
- User interviews & usability testing
- Pain point mapping & persona development
- Competitive audits
- Heatmap & analytics analysis
- Research synthesis & recommendations
From first wireframe to polished prototype, designed for real users, built for real developers.
- Wireframing & lo-fi prototyping
- Hi-fi mockups in Figma
- Interactive prototypes
- Responsive design across breakpoints
- Developer-ready handoff
Scalable, consistent design infrastructure that makes every future design decision faster and better.
- Component libraries & variants
- Color, type & spacing tokens
- Figma variables & auto-layout
- Platform migration (InVision → Figma)
- Team documentation & onboarding
Using AI as a design and development tool, strategically, not blindly. I help teams build faster without losing quality.
- AI workflow integration for design teams
- Prompt-to-prototype consulting
- Quality review of AI-generated UI
- Human-centered AI product strategy
Design doesn't happen in a vacuum. I navigate boards, project managers, developers, and clients, keeping the design on track through all of it.
- Design presentation & storytelling
- Feedback synthesis across stakeholders
- Developer collaboration & constraint navigation
- Decision facilitation workshops
A fresh set of expert eyes on what you've already built, with clear, actionable recommendations.
- Heuristic evaluation
- Accessibility review (WCAG)
- Conversion & flow analysis
- Prioritized improvement roadmap
Human judgment that tools can't replicate.
When I watch someone test a design, I catch the pauses, the sighs, the wrong glances. Those moments, before a click, before a complaint, are where the real UX problems live.
Curiosity is core to who I am. I push past the surface brief to understand the real goal, which is often different from what's asked for. That's where design gets interesting.
I won't speak over you or down to you. Whether you're a founder, a developer, a nonprofit director, or someone who just has an idea, I'll communicate in a way that works for you.
Great design under difficult constraints is harder, and more valuable, than great design with unlimited freedom. I've shipped real work under real pressure, and I know how to find the best answer within what's actually buildable.
A process built around your actual problem.
We talk through what you're building, what's not working, and what success looks like. No charge, no pressure, just a conversation.
I put together a clear proposal, scope, timeline, and what you'll get. No vague retainers or surprise scope creep.
We work through the problem together, research, wireframes, feedback, refinement. You're involved at every stage, not just at the end.
Clean Figma files, developer documentation, and a designer who's available after delivery to answer questions as things get built.